Etowah-Cherokee Association of REALTORS® has partnered with Center of REALTOR® Development by offering professional development courses.

Education

Short Sales & Foreclosures: What Real Estate Professionals Need to Know

Total Credit Hours: 6 Credit Hours, Elective

Course Description: This course is specifically designed to show how you, the real estate professional, can serve as a resource for sellers and buyers in the brokerage of distressed properties. Real estate professionals play an invaluable role in helping homeowners and homebuyers navigate these transactions and, as a result, real estate professionals can help contribute to the real estate recovery in their markets.


Seniors Real Estate Specialist (SRES®)

Total Credit Hours: 12 Credit Hours, Elective

Course Description: Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Understand what motivates this growing market and how to address their needs with the prestigious SRES® (Seniors Real Estate Specialist®) designation.


Seller Representative Specialist (SRS) Designation Course

Total Credit Hours: 12 Credit Hours, Elective

Course Description:The Seller Representative Specialist (SRS) Designation Course establishes a foundation of training, skills, and resources to help you succeed as a seller's representative. This course is specifically designed to help you:

  • Increase listings and grow your business
  • Demonstrate and communicate your value package to seller clients
  • Understand and apply the Code of Ethics & Standards of Practice
  • Understand and comply with state license laws when representing sellers
  • Understand and apply methods, tools and techniques to provide the support and services that sellers want and needs
  • Conduct a seller counseling session


Real Estate Marketing Reboot: Innovate > Relate > Differentiate

Total Credit Hours: 6 Credit Hours, Elective

Course Description: In this one-day course, students will revisit marketing fundamentals, branding, relationship marketing with an emphasis on electronic tools, social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.


Real Estate Investing: Build Wealth Representing Investors and Becoming One Yourself

Total Credit Hours: 6 Credit Hours, Elective

Course Description: Through this course, you will learn how to adapt core real estate skills and learn new skills to effectively serve clients who want to invest in single-family homes, condos, townhomes, and small multifamily properties. You will also learn how to “walk the talk” and become a real estate investor yourself.


Pricing Strategies: Mastering the CMA

Total Credit Hours: 6 Credit Hours, Elective

Course Description: The Pricing Strategy Advisor (PSA) certification course gives you the knowledge base and skills needed to successfully complete a comparative marketing analysis (CMA) and to clearly communicate it to your client(s). It is specifically designed to help residential real estate agents and brokers:

  • Employ best practices for pricing properties
  • Choose appropriate comparables
  • Prepare and present comparative marketing analyses (CMAs)
  • Work with appraisers and read an appraisal report
  • Guide clients through the anxieties and misperceptions they often have about home values


NAR's e-PRO Certification

Total Credit Hours: 12 Credit Hours, Elective

Course Description: The first part of NAR’s e-PRO® certification provides high-level digital marketing theory, with practical suggestions for its consistent implementation. You will examine the modern consumer and discover how to capture and convert these prospects into clients. You will dive into an overall online marketing strategy that includes how to use content to engage consumers. In the second half of the course, you will learn about the importance of data privacy and security as well as how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data breach.


Military Relocation Professional (MRP) Certification

Total Credit Hours: 6 Credit Hours, Elective

Course Description: When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This certification focuses on preparing real estate professionals to work with current and former military service members to find the right housing solutions for them and take full advantage of military benefits and support.


Generating Buyer and Seller Leads

Total Credit Hours: 6 Credit Hours, Elective

Course Description:In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.


At Home With Diversity

Total Credit Hours: 6hrs, Elective

Course Description: At Home With Diversity is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches how real estate professionals can increase their sensitivity and adaptability to future market trends. Additionally, you will learn to thrive as an effective service provider and community leader. The course addresses issues of diversity, fair housing, and cultural differences. All three subjects are closely related and have value for real estate professionals who must serve diverse local markets.